IPD Tunisia sustainable tourism training

 

The IPD sustainable tourism market access program has been in and out of Tunisia several times this year to conduct various training sessions for tourism SMMEs and other tourism stakeholders. In November it was time for an introduction to sustainable tourism which still needs a lot of work in Tunisia.

Two workshops were hosted: one in the lesser visited southern part of Tunisia at Dar Ayed in Tamezret and one closer to Tunis region at Dar Zaghouan. The audience at the first workshop consisted mainly of small guesthouse owners from the Dahar region (many of which are still very new to hospitality and tourism as an industry but are possibly doing a lot more when it comes to responsible tourism practices than some of the big resort hotels on the coast) and the second group of attendees consisted mainly of DMCs and various government agencies and travel trade associations. This is where the real shift still needs to take place.

We touched on some of the sustainable tourism challenges Tunisia is facing like climate change & rising sea levels, lack of visibility of diversified tourism experiences and the frustrating and topical issue of plastic pollution & effective waste management. They all agreed Tunisia urgently needs to reposition itself as a responsible tourism destination (especially in times of flight shame when destinations closer to Europe have an advantage over long haul destinations) and start using tourism as a tool to make Tunisia a better place to live and visit. The proof will be in the pudding but the main thing is we have now hopefully planted the seeds of a better tourism in Tunisia.

‘People working in tourism are the gardeners of the living system. Our responsibility is to create the conditions to make places and people thrive.’  

If you would like to meet some of the Tunisian IPD companies at ITB Berlin in 2020 then please contact me via: hagedoorn@importpromotiondesk.de

 

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De comeback van Tunesië… en hoe verder?

De Nederlandse reissector benadrukt dat Tunesië echt van alles heeft: cultuur, natuur, lokale wijn, lekker eten, golf, wellness en natuurlijk prachtig weer en het strand. Rondreizen is echt de moeite waard en op zijn minst moet je even je resort uit voor wat leuke uitstapjes.

Bekijk de video

Voor meer achtergrond over de tour operator top en interviews met Frank Oostdam van de ANVR en de Nederlandse ambassadeur in Tunis click hier.

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Reisorganisatie Better Places biedt een inkijk in het nieuwe Tunesië

Tunesië heeft, in de nasleep van de Arabische Lente, een roerige tijd doorgemaakt. Maar nu het land de overgang naar een democratie voor een groot deel gemaakt heeft en de toeristen de weg naar de strandresorts weer hebben gevonden, is het tijd om het land ook als een ander soort bestemming onder de aandacht te brengen: als een modern Arabisch land, dat rijk is aan culturele hoogtepunten en geschiedenis en over een zeer divers landschap beschikt. Met een  veerkrachtige bevolking die je als reiziger met open armen zal ontvangen. Een land dat uitnodigt om er een prachtige rondreis te maken. En dat kan nu met Better Places, dat als een van de eerste reisorganisaties in Nederland een individuele rondreis door dit prachtige land aanbiedt.

Land van tegenstellingen

Tunesië is een land rijk aan tradities en tegenstellingen. Er zijn koloniale ‘nouvelles villes’ waar goedopgeleide jonge mensen op een terras aan een espresso nippen maar ook labyrintische dorpjes waar de tijd stil heeft gestaan en zwaargesluierde vrouwen hun huis in schieten als ze een vreemdeling zien. Het noorden heeft groene bergen die meer neerslag dan Nederland ontvangen en op een paar uur rijden, in het zuiden, begint de oneindige Sahara met zijn zandduinen.

Reizen in een rustig tempo

Tunesië is daarnaast een relatief klein land (ongeveer 4 keer Nederland, waarvan de helft woestijn) dus in korte tijd kun je heel veel zien. Zo zijn er prachtige medina’s vol Islamitische monumenten en kilometerslange soeks (overdekte markten), spectaculaire Romeinse opgravingen, waaronder het bestbewaarde amfitheater buiten Italië, en de vierde Heilige Stad van de Islam. In het zuiden vind je oude ksardorpjes op de toppen van tafelbergen en eindeloze palmentuinen. Rustige stranden zijn er aan de noordkust bij Tabarka of op de onbekende Kerkenah eilanden.

In twee weken kun je al deze hoogtepunten bezoeken, reizend in een rustig tempo. Heb je wat meer tijd dan bezoek je daarnaast ook nog eens minder bekende gebieden als Cap Bon, waar cipressen en sinaasappelboomgaarden je doen denken dat je in Zuid-Europa bent.

Ideale bestemming voor families met kinderen

Ook voor families is Tunesië een fijne bestemming. Het is niet zo ver vliegen en de reisafstanden zijn klein. Omdat Tunesië twee verschillende klimaten heeft, zijn er familiereizen speciaal voor de zomer en winter uitgezet. Zo kun je in de herfst- winter- of voorjaarsvakantie een spannende week doorbrengen in de woestijn, deinend op de rug van een kameel of in de zomervakantie de bergen en de stranden in het noorden opzoeken.

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Noot voor de redactie

Over Better Places

Better Places is een snelgroeiend reisplatform en biedt kwalitatief hoogstaande reizen met aandacht voor de natuur en de lokale bevolking. Samen met een reisexpert uit het land of een expert die al jaren in de bestemming woont, stel je je rondreis samen, helemaal zoals je zelf wilt. De nadruk ligt op kleinschaligheid, duurzaamheid en contact met de lokale bevolking.

Better Places is de eerste reisorganisatie in Nederland met een internationale B Corp certificering.

De reisorganisatie compenseert de CO2-uitstoot van al haar reizigers, inclusief internationale vluchten, middels een Gold Standard project.

Op de Duitse markt opereert Better Places onder de naam FairAway en op de Engelstalige markt als Better Places Travel.

Contact

Voor meer informatie: Linda Bezemer  linda@betterplaces.nl  of 06-42114200.

Kijk voor meer informatie op www.betterplaces.nl

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IPD takes Tunisian tourism companies to ITB Berlin 2019

Siroko Travel and Destination Dahar were the first Tunisian tourism businesses to take part in a study tour to ITB Berlin 2019 organised by the IPD Tourism team. There were also companies from Nepal and Ecuador.

The purpose of the study tour was to: learn about ‘how to attend’ travel trade shows, compare how the various country stands work, scout for possible German tour operator partners, attend workshops & networking events and in our case, even have some meetings with potential tour operator partners from Germany, The Netherlands and Switzerland.

The momentum for Tunisia certainly seems to be there with many tour operators expressing an interest in (re)starting their Tunisia tours. The companies will be hopefully be able to benefit from the upswing and develop some great new responsible tourism itineraries that show Tunisia has much more to offer than all-inclusive holidays on the beach. IPD intends to bring many more interesting Tunisian tourism business to ITB in 2020 so watch this space!

In the meantime if you are a tour operator interested in working with IPD then please get in touch via: hagedoorn@importpromotiondesk.de

 

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Tunisia to benefit from new tourism market access program

Tunisia will be one of 3 destinations (Ecuador and Nepal are the other two) to benefit from the German government’s new sustainable tourism market access program managed by the Import Promotion Desk (IPD).

Tunisia has great tourism potential away from the well-known and slightly worn out mass tourism experiences on offer along the coast. It’s just a question of unlocking that potential and putting small responsible tourism products in touch with specialist tour operators in Europe. IPD’s market access program does just that and will work with 10-15 tourism companies for a period of 3 years.

But first we needed to travel to Tunisia and meet relevant tourism stakeholder to get a better idea of current challenges and plans. We met with public and private sector organisations such as the Ministry of Tourism, the national DMO ONTT and various travel trade federations like FTAV, FTH and Fi2T. Common message was the desire to diversify the current tourism offering, unlock lesser visited regions of the country and to develop more sustainable tourism. It is encouraging to learn that adventure travel companies like Intrepid in the UK are gradually returning to Tunisia and taking their guests on exciting tours of the country but there is room for many more tour operators to develop responsible tourism itineraries.

Does your tourism business offer something that would appeal to European tour operators? Have you got the drive and motivation to take part in a 3-year coaching process where we’ll help you improve your business operations and sustainability, get market ready and connect you with tour operator partners in Europe that want to sell Tunisia differently. Participation in the IPD market access program requires the fulfilment of various criteria, among them an evaluation of your company by our tourism experts. We are more than happy to provide you with the exact details.

Get in touch with me if you would like to be sent the IPD flyer with services provided and I will connect you IPD Program Manager Nora Eichkorn. Looking forward to working with you.

 

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Fair Trade Tourism to mentor Pilanesberg Incubator SMMEs

Fair Trade Tourism has partnered with enterprise development agency EICT to provide training and mentorship services to SMMEs adjacent to the Pilansberg National Park involved in the Pilansberg Tourism Incubation Programme – the first tourism incubator of its kind in the country. EICT is a black youth-owned consultancy that provides training, coaching and business advisory services for the SMME sector, ranging from enterprise development, to software, web development and business planning.

The Pilanesberg Tourism Incubation programme is a three-year business development project set up by the Department of Tourism (NDT) in collaboration with North West Provincial Department of Tourism (NWDT) and the Economic Development Unit of the Moses Kotane Local Municipality (MKLM). The project was launched in October 2016 and has identified 50 Small, Micro and Medium Enterprises and enrolled them for development support for the 3 years. The purpose of the programme is to achieve economic growth, reduce poverty and unemployment by providing needs-based enterprise development support to each of the 50 enterprises through needs assessment, gaps identification, growth planning, mentorship, coaching, increasing access to information, funding networks, market exposure and general business advisory services.

EICT partner Akhona Maqwazima said: “Small businesses are the driving force for economic growth and job creation and we are pleased to be working with the National Department of Tourism to assist with their incubator development programme. South Africa’s SMME community is expected to provide 90% of new employment opportunities by 2030 and SMME development in tourism is a key priority area. We identified Fair Trade Tourism as the most appropriate partner to work with in fulfilling our incubator development role.”

Fair Trade Tourism will provide financial management training and mentorship for 10 SMMEs, mainly comprising tour operators and accommodation providers adjacent to Pilanesberg National Park, over the next year. Jane Edge, MD of Fair Trade Tourism said these activities formed part of FTT’s commitment to promoting inclusive tourism growth benefitting SMMEs and co-operatives located around protected areas.

“Unless local black businesses are given the opportunity to integrate into the formal tourism economy around national parks, the future of these parks will be dire,” said Ms Edge. “Rural communities need to derive real tangible value from the wildlife economy and FTT is committed to playing a productive role in facilitating this integration”.

More details on the EICT website.

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A fresh new look for Three Trees

In celebration of 10 years at Three Tree Hill this year, Family Blackburn are celebrating by re-aligning design with their steadfast philosophy of sustainable tourism with old fashioned authentic luxury, family values, and personalised service. The new “three tree hill “ logo is inspired by the rich life and scratchy handwriting of one of Africa’s greatest and most renowned story-tellers to have ever lived – Sir Laurens van der Post. Handwriting, together with the summary of what we do at Three Tree Hill – history.nature.culture. makes up our new logo. A celebration of a life well lived, and the ancient, most valuable art of all – storytelling.

We are also excited to announce the launch of our brand new two-bedroomed Kiplings Family Cottage. We want to enable larger families (like our own) to all be under one child-friendly roof in comfort & style.

South African handcrafted fabrics & art fill Kiplings Family cottage. Original circa 1900 newspaper cuttings adorn the walls, as well as a number of custom-designed original artworks from the area. The children’s bedroom room has an en-suite wheelchair-friendly bathroom. In addition, the kitchenette, basin, light switches & door handles  are modified to comfortably facilitate a wheelchair bound person.

More info from the new Three Trees website!

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Fair Trade Tourism Launches New Membership Programme

Fair Trade Tourism (FTT) launched a new membership programme in May 2017 aimed at tourism businesses that need support with their sustainability measures but do not have the resources to become certified in the short term.

For an annual membership fee, ranging from R1,100 for a sole enterprise to R6,000 for a business with 26-50 staff members, Fair Trade Tourism will guide businesses along the sustainability path, focusing on areas such as legal compliance, labour and staff management, reducing energy, water and waste, fair purchasing and improving market access.

Says Jane Edge, Managing Director of FTT: “Our aim is to bring more smaller businesses into the Fair Trade Tourism value chain, to encourage them to operate more sustainably and to expose them to tour operators who support sustainable efforts. By lowering the threshold for enterprises to access our business development services, we hope to broaden our sustainability impact and contribute to more inclusive growth of the tourism industry.”

Aspirant members need to be approved by FTT’s Client Advisory Committee and to sign a pledge committing them to year-on-year improvements in their sustainability measures. Applicants fill out a self-evaluation form online about their sustainability actions and FTT will produce a gap analysis highlighting areas where the business needs to improve. FTT will provide the toolkits, templates and advice required to assist businesses along the sustainability path.

For more information, contact Thiofhi Ravele, Business Development Services Manager at thiofhi@fairtrade.travel or apply online on www.fairtrade.travel.

FTT Brochure

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DICT founder gets PAAZA Conservation Award

The Dyer Island Conservation Trust (DICT) was excited to receive the PAAZA Conservation Award dedicated to founder, Wilfred Chivell. The Conservation Award is given to those individuals or organizations that have made significant contributions to the conservation of African species diversity or ecosystems.

DICT is a conservation partner of PAAZA – the Pan-African Association of Zoos and Aquaria. PAAZA’s mission is to guide and accredit all African Zoos and Aquaria to become effective and credible centres of animal welfare, conservation, education and research.

Wilfred was commended for his commitment to marine conservation, in particular how business and conservation can work together. More information on the APSS blog.

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