The route to market in the new tourism reality

The COVID crisis has changed the way of doing business and selling tourism. To help tour operators make sense of the new tourism reality I wrote an article for The Good Tourism Institute that gives you tips for finding new business partners and customers from Europe once tourism recovers.

Please note with the travel advisories in Europe changing rapidly it is even more important to figure out who can travel where, when and how. The good news is that important source markets for long haul travel like Germany, The Netherlands and Switzerland will be lifting some of the negative travel advisories for destinations outside Europe from October 2020. No doubt more European countries will follow.

In the meantime check this overview of OTAs for inbound tour operators/DMCs:

B2C distribution channels



Stride Travel


Much Better Adventures


Adventure Junky


Positive Travel

Via Fair Travel

Responsible Travel

Trip Connexion

Clean Travel

Fair Voyage

Go Barefoot


Do It

We Travel

Insight Guides


Local Booking

Safari / Africa focus



Your African Safari

Gallivant Africa

Kumba Africa

Safari Deal

B2B distribution channels


Buzz Travel

Winding Tree

The list is a work-in-progress and will be updated every now and again. If you see OTAs listed that are no longer in business or have other OTA tips that I should add then do let me know!