Green Heart Tourism has become a signatory to the Future of Tourism Coalition.
Interested travel and tourism stakeholders are invited to show their support and become part of the movement by joining as signatories. The Guiding Principles provide a clear moral and business imperative for building a healthier tourism industry while protecting the places and people on which it depends. Those Principles call for signatories to:
- See the whole picture
- Use sustainability standards
- Collaborate in destination management
- Choose quality over quantity
- Demand fair income distribution
- Reduce tourism’s burden
- Redefine economic success
- Mitigate climate impacts
- Close the loop on resources
- Contain tourism’s land use
- Diversify source markets
- Protect sense of place
- Operate business responsibly
The foundation of these principles was built on a firm belief that taking a holistic approach to responsible and sustainable tourism is the only way to secure the future the Coalition stands for.
