Green Heart Tourism has become a signatory to the Future of Tourism Coalition.
![](http://greenhearttourism.com/wp-content/uploads/2020/07/FoT-Web-Graphic-05-1024x576.png)
Interested travel and tourism stakeholders are invited to show their support and become part of the movement by joining as signatories. The Guiding Principles provide a clear moral and business imperative for building a healthier tourism industry while protecting the places and people on which it depends. Those Principles call for signatories to:
- See the whole picture
- Use sustainability standards
- Collaborate in destination management
- Choose quality over quantity
- Demand fair income distribution
- Reduce tourism’s burden
- Redefine economic success
- Mitigate climate impacts
- Close the loop on resources
- Contain tourism’s land use
- Diversify source markets
- Protect sense of place
- Operate business responsibly
The foundation of these principles was built on a firm belief that taking a holistic approach to responsible and sustainable tourism is the only way to secure the future the Coalition stands for.
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