Fair Trade Tourism (FTT) is Africa’s leading responsible tourism certification program and was pioneered in South Africa.
For a great quick explanation on FTT watch the video recently made for Indaba 2015.
FTT-certified businesses use the FTT label as a way of signifying their commitment to fair and responsible tourism:
- fair wages and working conditions
- fair purchasing and operations
- equitable distribution of benefits
- respect for human rights, culture and the environment.
Several of the Ubuntu Experiences are FTT-certified (or support suppliers that are) and go through a rigid audit process every 3 years. They carry the following label: