Despite ITB being cancelled tourism SMMEs from Nepal, Ecuador, Tunisia and Myanmar that are part of the IPD and CBI tourism market access programs made the most of their time in Berlin.
They took part in array of workshops and interactive sessions on European market trends, preparing for trade shows and stand etiquette, improving tour products and sustainability practices, identifying your target market and niches, defining your USP, doing B2B meetings with European buyers and much more. There was also plenty of opportunity to benefit from one-on-one sessions with various IPD and CBI tourism experts.
All in all unusual circumstances resulted in a fabulous learning opportunity and networking. The show must go on, keep calm and keep travelling responsibly!