Tunisia to benefit from new tourism market access program

Tunisia will be one of 3 destinations (Ecuador and Nepal are the other two) to benefit from the German government’s new sustainable tourism market access program managed by the Import Promotion Desk (IPD).

Tunisia has great tourism potential away from the well-known and slightly worn out mass tourism experiences on offer along the coast. It’s just a question of unlocking that potential and putting small responsible tourism products in touch with specialist tour operators in Europe. IPD’s market access program does just that and will work with 10-15 tourism companies for a period of 3 years.

But first we needed to travel to Tunisia and meet relevant tourism stakeholder to get a better idea of current challenges and plans. We met with public and private sector organisations such as the Ministry of Tourism, the national DMO ONTT and various travel trade federations like FTAV, FTH and Fi2T. Common message was the desire to diversify the current tourism offering, unlock lesser visited regions of the country and to develop more sustainable tourism. It is encouraging to learn that adventure travel companies like Intrepid in the UK are gradually returning to Tunisia and taking their guests on exciting tours of the country but there is room for many more tour operators to develop responsible tourism itineraries.

Does your tourism business offer something that would appeal to European tour operators? Have you got the drive and motivation to take part in a 3-year coaching process where we’ll help you improve your business operations and sustainability, get market ready and connect you with tour operator partners in Europe that want to sell Tunisia differently. Participation in the IPD market access program requires the fulfilment of various criteria, among them an evaluation of your company by our tourism experts. We are more than happy to provide you with the exact details.

Get in touch with me if you would like to be sent the IPD flyer with services provided and I will connect you IPD Program Manager Nora Eichkorn. Looking forward to working with you.